Point-to-Point Creative is a design studio that focuses on brand development, packaging and fabrication consulting.
I’m Cayla Ferari, the owner and creative director. My career began in luxury packaging and advertising with a boutique design studio in 2009. I assisted with ad campaigns, designed promotional items for the liquor and cosmetics industries and created production files for complex packaging and print projects. These services were provided to luxury brands including Moët & Chandon, Tiffany & Co, Harry Winston, Penny Preville Jewelry, Lipstick Queen, Kind Snacks, Estée Lauder, 10 Cane Rum and Veuve Clicquot.
In 2011, I was inspired to start a retail concept of my own design called LinePosters. The brand began with prints featuring minimalist designs inspired by subway maps but quickly expanded to include apparel, stationery and housewares. I ran this company with my husband from 2011-2020. It taught me the value of selling a high quality product with confidence, as well as a deep understanding of customer service, sales, packaging, retail display and merchandising. In 2014, we simultaneously launched BKLZR, a design & fabrication studio born out of a desire to manufacture additional products in-house for LinePosters. The original mission was to service a network of like-minded independent artists and makers in need of a reliable resource to execute their vision. We built a strong portfolio and our creativity combined with high quality standards quickly caught the attention of companies like Facebook, Nike, Brooklyn Brewery, Van Leeuwen Ice Cream, Hennessy, Belvedere, the School of Visual Arts, and West Elm, to name a few.
The objective of Point-to-Point Creative is to combine what I’ve learned through all of these endeavors under one roof. With over ten years of experience in the design, fabrication and retail space, I'm here to help turn concepts into reality utilizing a refined aesthetic and obsessive attention to detail. Whether it’s a cohesive identity for an emerging brand or marketing materials for an established entity, we have the expertise to meet all of your graphic design needs as well as the resources to execute across multiple platforms, manufacture signage and display fixtures, assist in product development, package design and more.
